Guild Wars is an online role-playing game franchise developed by ArenaNet and published by NCSOFT. The games were critically well received and won many editor's choice awards, as well as awards such as Best Value, Best Massively Multiplayer Online Role-Playing Game (MMORPG), and Best Game. Guild Wars was noted for being the "first major MMO to adopt a business model not based on monthly subscription fees", its instanced approach to gameplay, and the quality of the graphics and play for computers with low specifications. In April 2009, NCSoft announced that 6 million units of games in the Guild Wars series had been sold. The sequel and fourth major entry into the series, Guild Wars 2, was announced in March 2007 and released on August 28, 2012. It features updated graphics and gameplay mechanics, and continues the original Guild Wars tradition of no subscription fees. The Guild Wars series had sold 11.5 million copies by August 2015